How many times has your mother told you that you shouldn’t play with your food? This year for Christmas, you can buy her a copy of one of Martí Guixé's books to show her that, actually, you can play with your food, and that there are some people who have made a successful career out of doing just that.

(caricamento...)

In the late 1990s when Guixé was working with companies such as Alessi, Camper and Desigual, his reflections on new lifestyles led him to rethink the traditional relationship we have with food, and turn it on its head. (Try eating some bread and tomato at your desk without getting grease on your keyboard and you'll know what we're talking about.) That is what led him to food design, a discipline that considers food as a real design object, functional but also fun for those who are using it.

Martí Guixé works on living material that can be transformed and decomposed by mixing gastronomy, typography, humour, performance and design. His creations range from Tecnotapas (snacks that you can eat without having to stop using the internet) to the GAT FOG (a cloud of vaporised gin and tonic in a glass room, used to lighten the mood at a party without having to walk around with a glass in your hand). With each of his works, Guixé offers an intelligent and unpredictable contribution on our relationship with food. And he makes us smile precisely because he makes us think.