Born in Palermo in 1967, he has written Cuore, Comix and Smemoranda. He worked as a copywriter and creative director at Saatchi & Saatchi with a number of prestigious clients (Renault, Telecom, TIM, Mondadori, Soffass, Disney, Visa, Feltrinelli, R101, Sangemini, Braulio, ETI, Bulgari, La7, PirelliRE, Leroy Merlin), and he won repeated national and international recognition for his work. He later founded the advertising agency Tita. He is contributor for several newspapers and for the cultural magazine Doppiozero. In addition to several children books, he edited Bernbach pubblicitario umanista, gathering together texts from the famous American adman for the first time.